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SEGA - SONIC THE HEDGEHOG

In 2017, Sega announced two new titles for one of their most iconic brands, Sonic the Hedgehog. To celebrate these long-awaited titles, we set up a huge booth at E3. Participants were invited to jump on a green screened trampoline and be magically transported into a Sonic level that could be shared online with friends. Participants were then given a chance to jump on the trampoline to try to catch a golden ring that was placed above their heads. If they grabbed the ring, they were entered for a chance to win $1,000. My role in the project was to art direct the project from sketches and 3d renderings to the final design production and motion graphics.

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CREDITS:
Agency: Liquid Advertising
Client: Sega
Executive Producer:
Will Akerlof
Executive Creative Director: Patrick Runco
Art Director: Jacob Boghosian